Here is a B2B content marketing strategy that will generate high-quality leads for your business.
With the right B2B content marketing strategy, you can generate consistent leads for your business. It’s easy to create content, but you need to have the right strategy so that people will actually download your content.
In this video, we cover the hub and spoke content marketing strategy. Basically, you have hub pieces of content and spoke pieces of content. Hub content is your pillar contact and spoke contact drives traffic to your hub content.
This is a strategy that I’ve used for years and it’s generating warm leads for my sales team while improving our content marketing conversion rates.
Knowledge and strategies straight from the field. The content creators of Markletic are experienced B2B marketers working at top companies across the globe.
Marketers come to Markletic to learn about the best actionable and proven strategies for B2B marketing.
We believe that healthy competition fuels marketing innovation at companies. That’s why we are sharing proven marketing tactics that you can use to drive rapid marketing growth at your company.