Copy this simple 5-step Content Marketing Map Strategy to create the perfect content plan for your freelance or digital agency business.
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Table of Contents:
0:00 – Intro
0:28 – Why Content Marketing/
0:48 – Step 1) Prospect Mapping
2:49 – Step 2) Ideal Prospect
3:59 – Step 3) Map The Value Path
4:58 – Step 4) Proficiency Spectrum
7:08 – Step 5) Content Gap Plan
9:57 – Summary
10:49 – Bonus! The 1 Content Marketing KPI
Complete B2B Content Marketing Strategy Template For Freelancers & Digital Agencies (Free Download)
This B2B content marketing strategy template will walk you through a 5-step practical approach to crafting compelling B2B content. This marketing strategy provides a framework to plan content prioritized by your freelance or digital agency products and the audiences you want to reach. This content marketing strategy framework enables you to create and promote content that is highly targeted to your ideal prospect and integrates into your product/service value path.
If you’ve heard about content marketing and aren’t sure what it is and are a bit confused as to how it can actually bring in more clients, and customers to you freelance or digital agency business, this content marketing tutorial is for you! In this video you will learn how to develop a winning content marketing strategy framework.
The good news is you are a part of a small but mighty group pioneering the efficient B2B content marketing strategy template to work from. Too many freelancers and agencies focus on creating case studies and boring old white papers no one really wants to read.
The main problem is most content marketing strategies start with the product or service and ignore the underlying value prospects and customers are looking for. Content marketing should be a process of developing high-quality, valuable content to educate and engage a persona audience that represents a potential prospect. Promoting your brand comes last, if at all.
This content marketing approach means promoting valuable free content to attract and convert strangers into audience members. Then convert audience members into prospects. Prospects into customers, and finally customers into repeat buyers. Be sure to check out the Content Marketing Strategy playlist so you can take the B2B content marketing strategy template from this video tutorial and combine it with a well-oiled lead generation sales funnel.
Now when it comes to building an audience, one of the most common content marketing mistakes is going too broad. This simple 5 step content marketing strategy checklist will help you hone your strategy and zero in your content to speak to the 1 persona it needs to. Content that attempts to connect with everyone winds up speaking to no one. So be sure to actually follow step 2 of the process to select your 1 persona to start with.
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