Here is a B2B content marketing strategy that will generate high-quality leads for your business.
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⏱️ | Timestamps
0:00 – The best B2B Content Marketing Strategy to generate leads in 2020
1:00 – The Hub and Spoke Model
1:14 – Examples of Hub Content
1:58 – Examples of Spoke Content
2:21 – A visual overview of the hub and spoke model
3:17 – Content Release Schedule
4:12- The Benefits of the Hub and Spoke Model
4:32 – Taking it to the next level
5:01 – Content Marketing Strategy based on buyers’ journey
With the right B2B content marketing strategy, you can generate consistent leads for your business. It’s easy to create content, but you need to have the right strategy so that people will actually download your content.
In this video, we cover the hub and spoke content marketing strategy. Basically, you have hub pieces of content and spoke pieces of content. Hub content is your pillar contact and spoke contact drives traffic to your hub content.
This is a strategy that I’ve used for years and it’s generating warm leads for my sales team while improving our content marketing conversion rates.
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